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I was on CarDomain, on their blog page, they had an interview with J Mays who is Global Executive Vice President for Design at Ford. He had this to say about the Ranger at the NAIAS:

J Mays said:
Once again, any hope of a new Ranger was dashed: “the market isn’t here for it. Even the smallest trucks, like Tacoma, are getting close to full-size. And smaller SUVs and CUVs are nearly as big as a Ranger. Small trucks have basically been squeezed out of the market.” Mays seemed to chide us for our mini-truck love. “It won’t work. No matter how you slice it.” Can’t blame us for trying!
Link: http://blog.cardomain.com/2010/01/19/j-mays-the-good-stuff-is-coming/

Last year on January 15, 2009 he had this to say at the same place interviewed by the same guys:

J Mays said:
So then to follow up on some of your feedback, I asked him about the Ranger. Mays said that Ford has not abandoned the Ranger, that they are in fact working on a new one, and that Ranger fans “will not be disappointed.” Bronco fans will be disappointed, though, cause according to Mays the Bronco isn’t gonna happen any time soon. Sorry guys
Link: http://blog.cardomain.com/2009/01/12/grea-conversation-with-j-mays/

A TOTAL backtrack! This is bull****! I've seen articles everywhere like the one on pickuptrucks.com or whereever and such, but this is coming right out of the horse's mouth!
 

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sucky! :( I've thought now for years now "why doesn't anyone build a vehicle to compete with the wrangler?" it doesn't make any sense ever other car out there has 5 other cars just like it. Ford should build a small agile SUV with a removeable top and a solid axle and call it a Bronco. everywhere i look i see wranglers! even in my own garage! there is no way that wouldn't sell like hotcakes! morons. :mad:
 

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That does suck... I still see there being a huge market for smaller trucks and since Ford has the only one left, would do very well in that sector. They must know some data that we're not aware of...

And if Ford were crappy like GM, people would have to buy a new vehicle every couple years ;D

That's the downside to make a good long-lasting vehicle... LOL
 
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