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Discussion Starter #1 (Edited)
Ford is already surpassing Toyota with the new Ranger, according to a 2019 J.D. Power U.S. Initial Quality Study. It leads the entire midsize pickup segment currently, a big accomplishment having sat out for over a decade. I guess when Ford says “When it comes to quality, the all-new Ranger delivers on our Built Ford Tough promise to our customers,” they really mean it. Looking forward to how the all-new Ranger holds up in future studies. Read on.

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"FORD, LINCOLN RANK AMONG TOP FIVE BRANDS IN J.D. POWER 2019 U.S. INITIAL QUALITY STUDY
  • All-new Ford Ranger tops midsize pickup truck segment while Ford Fusion is top midsize car in 2019 J.D. Power U.S. Initial Quality Study
  • Lincoln Navigator, Lincoln Nautilus and Lincoln MKC all rank in the top three in their respective segments
  • Ford and Lincoln have a combined 10 models ranking in the top three in their segments thanks to overall quality improvements outpacing the industry
DEARBORN, Mich., June 19, 2019 – Both Ford and Lincoln rank among the top five automotive brands in the United States for the first time in the latest J.D. Power U.S. Initial Quality Study thanks to overall quality improvements that are outpacing the industry. Now in its 33rd year, the study measures vehicle quality by analyzing problems reported by owners in the first 90 days of ownership.

Ford nameplates ranking tops in their segments are Ford Ranger for midsize pickups and Ford Fusion for midsize cars.

“When it comes to quality, the all-new Ranger delivers on our Built Ford Tough promise to our customers,” says Linda Cash, Ford vice president, global quality. “To have both Ford and Lincoln rank among the top five brands affirms our commitment to delivering the best cars, SUVs and trucks for our owners.”

Built at the newly revamped Michigan Assembly Plant, Ranger went on sale in January. This marks the first time the midsize pickup has earned an Initial Quality Study award since 2006.

Ford F-150 and Super Duty, along with Escape, Expedition and Flex rank in the top three of their respective segments. Combined, Ford and Lincoln have 10 top-three models in the study.

The Lincoln Motor Company’s top-three models include Navigator, Nautilus and MKC. Lincoln’s strong SUV lineup drove first-quarter sales up 11.2 percent, with the new Navigator posting a 10 percent gain. Lincoln’s SUV momentum is expected to continue as two new SUVs – Aviator and Corsair – prepare for launch this year."


Source: Ford USA
 

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It's pretty clear that when Ford brought the Ranger back to North America they had their eyes clearly set on dethroning the Tacoma. So far it's definitely promising given the Ranger's reviews and specs.
 

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In the next 3-5 years when all next generation versions form this segment had at least 1-2 years on the road then we'll see who gets dethroned ;)
 

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Discussion Starter #7
I can definitely see that, especially with another small pickup truck in the works for Ford.
Someone should do a comparison of the new Ranger and older F-150's. Proportions, design, etc. all are very similar. Almost like its a hair above the Tacoma, which doesn't seem so big body. Of course still the same segment.
 

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Here's a very quick look at how the current Ranger stacks up against a 2014 F-150 regular cab. The Super Crew Cab is much bigger.

Ranger SuperCrew Cab - https://media.ford.com/content/dam/fordmedia/North America/US/product/2019/ranger/19RAN_Tech_Specs.pdf
Overall Length 210.8 inches
Overall width 85.8 inches
Overall height 71.5 inches
Wheelbase: 126.8 inches

2014 F-150 Regular Cab (6.5 foot box) - https://media.ford.com/content/dam/fordmedia/North America/US/2014_Specs/2014_F150_Specs.pdf
Overall Length 213.2 inches
Overall width 97.0 inches
Overall height 76.0 inches
Wheelbase: 125.9 inches
 

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Discussion Starter #9
Not bad. Even though the Ranger meets the needs of many, the idea of being seen in a Ranger doesn't sit well with many F-150 guys I know.
 

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Its true.
From my own experience...the F-150 is seen as more of a "real" pickup to some, which is understandable to an extent if its where your need are but its not always the case.
Yeah I guess that makes sense. Plenty of people just want the bigger truck, regardless if they actually need it or not.
 
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